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Google Ads formerly known as Google AdWords is an advertising platform of Google, where advertisers have to pay to Google to display their Service and Product offers in Search Engine Resulting Page. Your ads are displayed when someone search one of your keywords in the search box.
The prevalence of your advertisements appearing in the SERP of Search Engine depends on which keywords you are used for Google AdWords match with what keyword someone search.
Google Ads works with a number of factors that determine a Successful Google Ads Campaign by focusing on:
Relevant Keywords that you optimise for Google ad with Search Query
Quality Score of your Keywords.
How much Money you invest for your ad
Google Ads Performance Grader is a free tool for Google Ads which help advertisers to understand how well their campaigns are performing. The Google Ads Performance Grader uses an algorithm based on more than 60 different factors, including ad spend data, Quality Score, ranking, impressions and other variables.
The best practices for Google Ads are:
Review and choose the best keyword that perfectly match with your Business for placing Ad with your target audience
Don’t run Irrelevant ads that won’t give you enough clicks to justify your ad spend
Improve your Quality Score as it determines how your d should rank on Google
Optimize your landing page for Google ad
Increase Click-Through Rates with strong keyword, text ad, and ad group targeting and organization
Use modified broad match option to improve targeting
Expand and refine your campaigns using Long-Tail Keywords
Use Mobile PPC features like call extensions and site links to improve conversions
Among all online searches nearly about 70% searches done through Google, which drive traffic for Google Ads of your business.
Google Ads encourage advertisers to create relevant ads according to the searcher’s needs. The innovative ideas that make Google Ads so unique and powerful can also make it tricky for advertisers to increase their ROI.
The Google Ads Performance Grader gives the business owners a fast, free, and easy-to-understand audit report of Google Ads campaign, showing where and how to improve your PPC campaign in order to maximize profits.
Are you looking to improve your score? Do campaign according to Client’s goal and the type of Organisation. Some need long-term Google Ads (AdWords) campaign, while others focus on increase in traffic.
Here are some techniques to build a successful Google advertising campaign:
Create an ad group of related exact match keywords, and ad groups with broad and modified broad keywords.
As per client’s budget and goals create a bid.
For increasing Quality Score, Pay fewer amounts for the click.
Location extension is a do must.
The importance of continuously working to improve campaign results through testing and optimization.
Yes, you can mange if you have a website and credit card then you can do pay per click advertising on Google Ads. Most advertisers are not well-known how to create an effective advertising campaign to drive paid clicks to get real business leads.
Quality Score in Google Ads is a grading system that checks your ads and gives you a "score" between 1 and 10. A good Quality Score is essential for a successful Google Ads campaign.
Google’s quality rating has a powerful influence over the cost-effectiveness of your paid search campaigns.
Lower costs - Google rewards advertisers with high Quality Scores by lowering their Cost Per-Click (CPC), which can ultimately lower your Cost Per-Conversion.
More exposure - When you have high Quality Scores, your ads will display in better positions. So you can get more exposure, clicks, and conversions without raising your bid mount.
Quality Score is determined by several factors:
Relevance of ad copy to the keyword
Relevance of the ad to its corresponding landing page
The ad’s Click-Through Rate (CTR)
Historical account performance
Other relevance and performance factors
The most important thing is to choose perfect Keyword according to your Products or Services which is relevant and helpful for your ad. If your keyword has a quality score of 1, your chances of winning a top ad position is very less. If your keyword has a quality score of 10, you will get the top Position.
Moving from the broad Keyword to the specific, let’s look at the individual signals Google Ads uses to determine the quality scores of your keywords.
Keyword relevance: You can improve your Google Ads quality score by creating ads that closely match with the keywords they’re targeting. Building tight ad groups is a great way to make this easier for you.
Landing page relevance: Another way to improve your Google Ads quality score is to create landing pages that match with the keywords they’re targeting.
Click-Through Rate: The third tactic to improve your Google Ads quality score is to focus on turning impressions into clicks at a higher rate.
Click-Through Rate (CTR) measures the percentage of clicks advertisers receive on their ads per the number of impressions. "Impressions" refers to how often your ad is viewed on SERP. If your ad has a lot of impressions but no clicks, you will have a low CTR, which reduces the effectiveness of your campaign.
Click-Through Rate is important because it affects your Quality Score. A high CTR is profitable for Google Ads campaign. Google gives high Quality Scores to the advertisers with high Click-Through Rates.
High click-through rates lead to high Quality Scores.
High Quality Scores allow you to improve or maintain ad position for lower costs.
Having a well-designed landing page is important to get a good Quality Score.
A successful landing page requires a number of different elements:
Keyword Segmentation - Different types of keywords should take visitors to different landing pages with their own customized offers.
Navigability - Users should be able to easily find what they are looking for and move around your site.
Compelling Offer - If your ad references special products, have those products be front and center of the landing page. You should give visitors a reason to stay.
Focused Page Content - Optimize each landing page by authoring page content around groups of relevant, narrowly focused keywords.
The better the landing page, the more conversions you are likely to achieve. Expertly designed landing pages have a powerful impact on PPC marketing campaigns.
If Google ads aren’t showing up then check your audit report through Google Ads Performance Grader.
If your ad is not get any click then it will not show
If your keywords and ads don’t closely match then it will not show
If your ads and landing pages don’t closely match then it will not show
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