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Pinterest marketing is the use of Pinterest to increase brand awareness, drive website traffic, and boost conversions. Since Pinterest is a visual discovery engine, it helps businesses showcase products, generate leads, and rank in Google image searches.
Pinterest boards and pins are indexed by search engines, which improves SEO visibility. Optimizing pins with relevant keywords, hashtags, and alt text helps your content appear in both Google search and Pinterest search, increasing chances of being featured in Answer Engines (AEO).
To grow followers and impressions, create high-quality, keyword-rich pins, use engaging titles, join group boards, and post consistently. Leveraging Rich Pins and Pinterest Ads can also increase reach.
Pinterest Ads work on a bidding model (CPC, CPM, or CPA). The average CPC (Cost Per Click) ranges from $0.10 to $1.50, making it one of the most affordable platforms for highly targeted traffic.
Yes. A Pinterest Business Account gives access to analytics, Rich Pins, and ad campaigns. It allows you to track performance and optimize content for SEO and AEO.
Track impressions, saves, clicks, conversions, and follower growth using Pinterest Analytics. Combine with Google Analytics to measure referral traffic and sales conversions.