Google Ads Briefly Disables Audience Recommendations. What Advertisers Should Know?

If you might have noted, audience recommendations have disappeared from the insight tab in Google Ads; do not worry, as it's simply temporary. Google is aware of the situation and is on course to fix that.

What's happening?

Some advertisers no longer see audience suggestions within the Insights tab, which had automatically recommended audience segments for targeting. This had users concerned that maybe Google is killing the feature altogether.

"Audience Insights is not going away. The team is aware of the issue that caused this reporting to stop appearing in some accounts, and is working on a fix."

- However, on August 20, Ginny Marvin, Google Ads Liaison, addressed the matter, reassuring advertisers that.

Why does it matter?

The removal of audience recommendations from Google Ads' Insights tab will force advertisers to take a more hands-on approach to audience targeting.

Key Takeaways

• 1. Increased Manual Effort:

  Advertisers will have to fall back more on their own data and other tools to find and effectively target the right audience segments.

• 2. Learning Curve:

  For those used to automated recommendations, this change might require additional time and learning to become adjusted to a more manual approach in campaign optimization.