Does your business have an Online Presence! Great you have a website.
Now the question is “How your customer interacts with your website, does your website have RWD?”
In this article, we discuss what are the impacts of a (Responsive Web Design) RWD on your business and how it boosts your online traffic.
What is Responsive Web Design?
Responsive web design is a technique that creates a site or system that reacts to the size of a user's screen. If you don't want to manage different sites for different devices like desktops, mobiles, tablets, etc. Responsive design will optimize a user's browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it. This will build one website that displays well on a majority of browsers and mobile devices, including smartphones and tablets.
Factors affecting to Responsive Web Design:
There are many responsive web design benefits. It can positively impact your SEO, conversion rates, user experience, and many other aspects of your business that contribute to your growth. It helps search engines to display better search results. Here are the most important responsive web design features and benefits.
1. Improved User Experience:
A major factor indicating the quality of user experience is the time they spend on your site. If they find it hard to navigate, they're forced to constantly pinch and zoom, they won't stay on your website. But if your website responds to the change in screen size, whether it's mobile or desktop then visitors won't have problems to access your pictures, video or content. It will increase the engagement of your website.
2. Increase sales and conversion rates
Consistent user experience will have a positive impact on your conversion rates as people are familiar with navigation and site use across devices. Responsive design removes some of the barriers that having multiple sites can present, i.e. in functionality, performance, and consistent look and feel.
3. Easy to Maintenance
With a responsive website, your developing team can spend less time on maintenance tasks and focus on more important tasks such as marketing, A/B testing, customer service, product or content development, and more.
4. Simple Website Analytics
With a responsive site, your website stats are greatly simplified as you're staying on top of a single set of data. You can still get insight into which devices and browsers your visitors are using, where they drop off, and how long they spend on your site, but you won't need to read data from multiple reports to get an accurate picture.
5. Lower Bounce Rates
Bounce rate signifies the percentage of visitors to a particular website who navigate away from the site after seeing a single page only. As we' ve mentioned above, a responsive website means visitors will stay on your site longer which reduces your bounce rate. It has a huge impact on your SEO.
6. Higher Conversion Rates
More time on your site and lower bounce rate are good first steps to improving your visitor's user experience and building trust. That improved user experience and trust lead to better conversion rates, whether conversion means signing up for your newsletter, making a purchase or booking a call or landing to the goal page.
7. Good SEO to Better SEO
Responsive web design makes it very easy for Google to index your website so that it shows up near the top no matter what format a user is searching for. SEO campaigns can be time-consuming and costly, but by creating a responsive site, all of your efforts can be focused on a single site, with unified strategy and tactics across devices.
If you need a Responsive Website then our team of experienced designers and developers will work for you to deliver a custom responsive website that meets your needs. We make the difference.