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Why you need a Responsive Site for your Business ?

Does your business have an Online Presence! Great you have a website.
Now the question is “How your customer interacts with your website, does your website have RWD?”
In this article, we discuss what are the impacts of a (Responsive Web Design) RWD on your business and how it boosts your online traffic.

What is Responsive Web Design?

Responsive web design is a technique that creates a site or system that reacts to the size of a user's screen. If you don't want to manage different sites for different devices like desktops, mobiles, tablets, etc. Responsive design will optimize a user's browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it. This will build one website that displays well on a majority of browsers and mobile devices, including smartphones and tablets.

Factors affecting to Responsive Web Design:

There are many responsive web design benefits. It can positively impact your SEO, conversion rates, user experience, and many other aspects of your business that contribute to your growth. It helps search engines to display better search results. Here are the most important responsive web design features and benefits.

1. Improved User Experience:

A major factor indicating the quality of user experience is the time they spend on your site. If they find it hard to navigate, they're forced to constantly pinch and zoom, they won't stay on your website. But if your website responds to the change in screen size, whether it's mobile or desktop then visitors won't have problems to access your pictures, video or content. It will increase the engagement of your website.

2. Increase sales and conversion rates

Consistent user experience will have a positive impact on your conversion rates as people are familiar with navigation and site use across devices. Responsive design removes some of the barriers that having multiple sites can present, i.e. in functionality, performance, and consistent look and feel.

3. Easy to Maintenance

With a responsive website, your developing team can spend less time on maintenance tasks and focus on more important tasks such as marketing, A/B testing, customer service, product or content development, and more.

4. Simple Website Analytics

With a responsive site, your website stats are greatly simplified as you're staying on top of a single set of data. You can still get insight into which devices and browsers your visitors are using, where they drop off, and how long they spend on your site, but you won't need to read data from multiple reports to get an accurate picture.

5. Lower Bounce Rates

Bounce rate signifies the percentage of visitors to a particular website who navigate away from the site after seeing a single page only. As we' ve mentioned above, a responsive website means visitors will stay on your site longer which reduces your bounce rate. It has a huge impact on your SEO.

6. Higher Conversion Rates

More time on your site and lower bounce rate are good first steps to improving your visitor's user experience and building trust. That improved user experience and trust lead to better conversion rates, whether conversion means signing up for your newsletter, making a purchase or booking a call or landing to the goal page.

7. Good SEO to Better SEO

Responsive web design makes it very easy for Google to index your website so that it shows up near the top no matter what format a user is searching for. SEO campaigns can be time-consuming and costly, but by creating a responsive site, all of your efforts can be focused on a single site, with unified strategy and tactics across devices.
If you need a Responsive Website then our team of experienced designers and developers will work for you to deliver a custom responsive website that meets your needs. We make the difference.
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what are Facebook Messenger Ads, and why should you care?

Facebook recently surpassed two billion monthly active users on their site.
It means there are millions of advertisers you're competing against. There are easily thousands of other companies in your niche.
Facebook's new Messenger Ads give us the ability to reach customers instantly. And according to Facebook, they've already been shown to increase conversions and response rates. if you don't like waiting for an email response or being on hold with customer service, neither do your customers. Facebook Messenger Ads allow you to speed up and personalize customer interactions, and reaching people faster is key in today's marketing environment.
In this post, Smart 5 Solutions define you how Facebook Messenger Ads drive online traffic, engage your target audience, and increase revenue.
These ads show up in the News Feed, and when clicked on, send readers into a conversation inside Facebook Messenger (instead of sending them to an external URL). This Facebook Messenger ad-option allows you to place your ad directly in the Home screen of a reader's Messenger app. When a reader engages with your business page, you can target him/her with a custom message directly in his/her inbox.
Now get into some major factors i.e. what exactly the Fb messenger Ad does:
1. Increase Brand Awareness with Messenger Destination
Facebook gives you the option to deliver destination ads to individuals who have never heard of your brand. Hence, they can be used to raise awareness and, once people engage with you via Messenger, acquire subscribers through sponsored messages.
2. Send Special Offers/Deals Via Messenger Home Ads
Messenger Home ads bring you centre into the message inbox of your prospects and customers. These ads feature the same kind of advanced targeting capabilities as Facebook or Instagram ads, allowing you to pinpoint the users who are most likely to turn into conversions and sales based on the types of offers you promote-from buy-one-get-one-free offers to shipping discounts to seasonal sales.
3. Use Sponsored Messages to Bring Visitors Back
Create a re-engagement campaign that delivers sponsored messages to readers that have visited your blog/website in the past but didn't follow-through with a subscription or purchase. Instead of losing the visitors who don't come back, you can reach out directly and try to get them to take another look at your site.
4. You can reach people faster on their preferred medium
If you don't respond in the first five minutes of a customer reaching out to you, you decrease your odds of converting them to a lead by 400%. If you aren't using a live chat service in some way, shape, or form, you risk losing out on conversions. Because it's no secret that responding to a potential lead faster will only increase your odds of closing a deal.
5. Messenger ads offer better local targeting options
One of the best ways to use Facebook Messenger Ads is for building localized brand awareness. With their new 'Local awareness'feature, you can create newsfeed ads that drive huge levels of engagement. You can select a specific local audience depending on where your business is located to determine who will see your ads:
6. Messenger ads are best for starting a conversation
when you can't simply ask a user to convert instantly (meaning cold traffic), you need to start a casual conversation to assess their needs and interests. Otherwise, you're going to have to run tons of remarketing ads with your fingers crossed, hoping to land a sale.

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Why Bulk SMS is Still Part of OnlineMedia?

In this digital era SMS gateway is one of the best online media to share information directly to end number of users through bulk SMS services. There are lots of strategies available to promote your business but still Bulk SMS standalone to the peak of all advertising channels. This is not only for promoting your brand but also plays a measure roll in lead generation. It's difficult to choose the rewarding channel for promotion but bulk SMS service in India is still a valuable and affordable advertisement medium for every industry. There are several types of bulk SMS in India which will fetch according to your business requirements.
How bulk SMS works:
Sending an SMS to a group of contacts via SMS dashboard/API is called bulk SMS. Bulk SMS is a way to send large numbers of SMS messages for delivery to mobile phones. It is used by banks, educational institutions, airlines, railways, share market and consumer brands for a variety of purposes including entertainment, enterprise, and mobile marketing.
Bulk SMS is generally used for notification, reminders, and marketing. It also used for communication between both staff and customers.
Types of Bulk SMS: Basically, there are 3 types of Bulk SMS, those are:

Transactional Bulk SMS:

Transactional Bulk SMS is used for send information related to bank, company invoice and any transactional information.

Promotional Bulk SMS:

Promotional Bulk SMS is basically used for promotional activities, like promoting messages, products, and services of a company.

OTP SMS:

One time password SMS or OTP SMS is used to send OTP SMS related to all money transfer and payment operations and Internet Banking login etc.
Advantages of Bulk SMS in many industries:
There are several benefits of Bulk SMS that many industries like:
   You can send Bulk SMS to direct to the individual in one click.
   Real time Data interpretation.
    Fastest call to action move and capture mind share.
   Can be swing both side either promotion or lead.
   Easy to access.
    Surprisingly Affordable.
   Assuring guaranteed ROI.
    Open rates are high with rapid response.

Bulk SMS in India connects end number of users with business, which is well organized in every aspect. With the best bulk SMS service provider in India like Smart 5 SMS, you can send bulk SMS to your customers on their phone with the simplest and most cost-effective way.

Signup with us and get a free trial of 50 SMS pack. Contact us: +91 9776353638 or Email Us: smssmart5@gmail.com.
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